Mar 8, 2023

Emotional spending is out of control for more than one-third of Gen Z, study finds  

Spending behavior is often driven by emotions, not logic. This was especially true during the pandemic, which surfaced feelings of anxiety, uncertainty and boredom among consumers. Now, with layoffs and concerns of a potential recession, emotions could be running high driving consumers to spend more money to cope with their emotions – and even take […]

Feb 8, 2023

Cost of living remains high as student loan payments are set to resume in 2023 

One-in-five respondents reported they have outstanding federal student loans  53% of respondents with outstanding federal student loans say their financial stability depends on their loans being forgiven About a quarter (26%) of respondents with outstanding federal student loans say the money they previously paid toward their student loans is now being used for bills and […]

Feb 7, 2023

First-Gen Guilt Weighs Heavy on Americans’ Wallets and Minds 

Nearly half of first-generation Americans provide financial support to their parents and/or extended family (47%) 57% of first-generation Americans feel obligated to financially support their family  Nearly a quarter of those supporting their families financially say that doing so is holding them back from paying for basic necessities (24%) First-generation Americans, those who are born […]

Dec 19, 2022

Breaking Bad Financial Habits in the New Year 

More than two-thirds of Americans’ finances did not improve or stayed the same in 2022 (68%)  76% of Americans made a financial mistake in 2022. The most common mistake? Not saving any money (40%)  More than money mistakes, 35% of Americans developed bad financial habit(s) in 2022  Say goodbye to 2022 and all of the […]

Nov 29, 2022

Home for the holidays? Only if parents pay the way, study finds

Roughly half of Gen Z and millennials plan to travel home for the holidays, many on their parents’ dime  41% of Zoomers who are traveling home for the holidays expect their parents or family members to pay for their travel accommodations   For those not traveling home for the holidays, a quarter blame rising gas prices  […]

Nov 15, 2022

Deals abound this holiday season – nearly half of consumers aren’t buying it

Nearly half of Americans say holiday sales won’t make a difference this year because of inflation (48%)  45% of Americans worry they’re being taken advantage of when shopping major holiday sales More than half of Americans say they have been tricked into thinking they were getting a deal during holiday sales (51%) Black Friday, arguably […]